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IdeaWise: How to Transform Your Ideas into Tomorrow's Innovations 2002 г Твердый переплет, 256 стр ISBN 0-47112-956-9 артикул 2229a.

IdeaWise: How to Transform Your Ideas into Tomorrow's Innovations 2002 г Твердый переплет, 256 стр ISBN 0-47112-956-9 артикул 2229a.

This book blows the lid off the so-called "idea gurus" by demystifying the creation of great new innovations It offers readers a way to look at their company's existing products and services in ordeацфбъr to transform them into new ideas Well-known and respected authors Steve Rivkin and Fraser Seitel take readers into the Idea-Scape, a place where innovation is born from existing ideas transformed and manipulated in inventive ways to produce new products and businessбжхвэ solutions Examples of methods outlined include: What can you combine with an existing idea? What can you adapt? How can you put a product to other uses? What can you eliminate? and much more 1st edition Авторы Стив Ривкин Steve Rivkin Ф Сейтель Fraser Seitel.




Цена: 255 р.